How much does it cost to hire an AI automation agency for an SME?

The usual range in Spain is from €3,000 to €25,000 per project depending on complexity, with basic chatbots between €2,500 and €5,000 and full sales automations between €10,000 and €25,000, according to AutomatizaPyme. There are lower published entry prices: from €1,500 at AutomatizaPyme and from €2,000 at Hack'celeration. In subscription format, Neurix starts at €29/month.

What's the difference between a chatbot and an AI agent?

A menu-based chatbot answers predefined options; an agent consults your systems and carries out actions. The practical difference lies in the integrations: without access to your CRM or your calendar, the agent can't close anything.

Is n8n or Make better for a small SME?

It depends on volume. Hack'celeration states that Make fits if you have few, simple automations and want zero maintenance, for 20-30 €/month. n8n pays off when your Make or Zapier bill grows or when you need the data to stay on your own server, though self-hosting requires a machine and someone to set it up.

What should I ask for in the proposal before signing?

The specific process to be automated, the systems being connected, the timeframe, a fixed price, who maintains the workflow and what happens when an integration fails. Also ask for the workflows to remain in an account under your name. Agencies such as Aimoova and YAG Comunicación provide a written quote before starting.

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Automation

The 10 best AI automation agencies for SMEs in Spain

October 14, 20266 min

Automating with AI in an SME doesn't usually start with a language model. It starts with a poorly resolved process: quotes written by hand, leads nobody calls within 48 hours, invoices copied from an email into a spreadsheet. The right agency is the one that sorts out that process before connecting it. This is how AutomatizaPyme puts it, summarising its method as diagnosis, build, delivery and training.

This is a comparison of ten Spanish providers, covering what each one does, where it is based, what size of client it serves and what price it publishes.

What an AI automation agency does

The work has three layers. The first is the connection between tools: CRM, ERP, ecommerce, WhatsApp, invoicing. YAG Comunicación describes it this way, connecting these systems with n8n, APIs and AI.

The second layer is AI applied where it adds something: classifying emails, drafting responses, summarising conversations, qualifying a lead. The third, the least visible and the one that makes the difference, is production engineering: retries, logs and error control. Rovidev frames it as workflows in production with errors, retries and logs, not demos that break.

If an agency only shows you the first layer, you're buying a prototype.

Tools you'll see in almost every proposal

n8n: an automation platform that allows installation on your own server, an option several agencies on this list use when the data is sensitive.

Written with the help of artificial intelligence and reviewed by the Sofyer team.

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The 10 best AI automation agencies for SMEs in Spain

What an AI automation agency does

Tools you'll see in almost every proposal

The 10 AI automation agencies and studios for SMEs

How much it costs to automate with AI in Spain

What explains the price difference

How to choose without getting it wrong

Where to start depending on your case